Guidelines for submitting a guest post
OPINION EDITORIAL (OP-ED) Maritime UK guest posts
Op-eds are a great way for maritime stakeholders and independent contributors to deliver an engaging, thought-provoking opinion, commentary or outlook on the sector. They are usually 600 words in length, and are featured alongside a headshot of the author, with their title and company name.
What we want from an op-ed
- As the name suggests, we want an opinionated piece of content
- Personality and engaging copy throughout
- Thought-provoking or challenging ideas that will inspire business decision-makers
- Fresh opinions that add another voice/angle to a certain topic (not just repeating what many others have previously said)
- Accompanying high-res forward-facing headshot of the author, along with a title and company name (where necessary)
What we don’t want
- Copy that fails to give an opinion – 600 words on the recent performance of a specific industry is unlikely to tick the box.
- Copy that is overtly promotional/self-serving to the author.
- A long list of other people’s opinions – we want op-eds to show what the author thinks, not others.
- Stat-heavy copy – unless referencing statistics to prove a point, they are just filler and are probably not necessary
- Multiple bylines – to give op-eds more credibility and a stronger message, it is always better that they are bylined with one author, not multiple parties.
- Copy that is more than 25 words above/below the word count of 600 words – unfortunately we have a limited space in print and it’s always better if the author cuts/bulks out copy themselves rather than us in-house.
NOTE: phrasing and grammar may be amended but the meaning will not change.
Once written, please send to: firstname.lastname@example.org