Sam McBriar

Director, Maritime Strategy and Marketing, Thales UK

Sam McBriar

Director, Maritime Strategy and Marketing, Thales UK


Sam McBriar joined Thales UK as Director of Maritime Strategy in June 2017. As part of the Maritime Mission Systems (MMS) leadership team, her role is to develop the growth strategy and drive the actions to achieve it. She facilitates cross-cutting strategic opportunities, including Maritime Autonomy and Digitisation. Sam is also responsible for setting the medium to long-term demand signal for skills and capability.

Before joining Thales, Sam led the growth strategy for QinetiQ’s Cyber, Information and Training business. Sam spent 15 years in BAE Systems working on the Astute Submarine programme and in Surface Ship support, holding both engineering and business development roles.  In 2004 she was invited to join the Global Combat Systems (Land) business to run the Strategy & Business Planning function, during the integration of the legacy Royal Ordnance and Alvis Vickers organisations. She was then Capture Lead for the Challenger 2 Training System upgrade and support contract.

Sam has a Bachelor’s Degree in Materials Engineering from the University of Birmingham and a Master’s Degree in Engineering Business Management from Warwick University.